SMV visual identity

The SMV has recently renewed its visual identity, starting with a more general reflection on communication and mission.
Identity requires a communicative style that is recognizable, concise, original and contemporary; the style is translated into typographical choices, colours, layouts, images and supports.
The study of visual identity, entrusted to a communication professional, led above all to the creation of a well-recognizable logo that evokes Valtellina’s territory in its forms.
From time to time, the various communicative materials highlight iconic objects of museums, to be admired and observed thanks to high-definition photographic images.
Among the communication tools, poster campaigns, images for social media and small video clips to reach a wide audience in an informal context that "rejuvenates" the image of the museum. The choice of narratives that recall contemporary themes (eg emigration, integration, ecology) goes in the same direction, bringing users closer to dialogue and reflection.