communication

The museum system promotes itself, the museums that join the network and the activities organized by the museums and the system.
The museum network communicates externally through various coordinated tools: the website, social networks, its YouTube channel and the monthly newsletter. It also communicates through press releases or conferences, articles in local magazines, guides and brochures. The variety in means of communication aims to achieve interaction with all current and potential audiences in an inclusive way.
These tools inform and make the museums better known, but above all invite you to live experiences inside museums.
The SMV has promoted and "offered visits" to its museums through video tours, published on the YouTube channel of the System.
To give greater visibility to the museums in the network, external signs are being created along the access roads and on the buildings that house the museums.
A clear visual identity of the system makes communication coherent and recognizable.